Telling stories for impact.
Captivate and engage to connect. Simplify and illustrate to educate. Telling stories is an art that requires a deep understanding of your audience: What do they like? How do they learn? What do you have to share with them that is going to help them succeed? When you hit the right notes, how do you scale it?
I’m Jane Lohani, a Content Strategist with a zeal for creating engaging and educational content that truly connects with audiences. I specialize in crafting “edu-taining” content that speaks to the fast-paced, ever-evolving Gen Z demographic. My work ranges from data-driven, social-first digital series and long-form articles to videos and podcasts, all designed to shine across various social media platforms.
From the blog:
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Five reasons I might call on you in a meeting
Calling on someone who is not offering to speak can often put a pit in my stomach. I know my team, teammates, agency partners and managers. Some just don’t like to contribute in a group setting and prefer to message me on the side. Others find it difficult to get a word in with a…
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Creating Content for Engagement: Harness AI for Maximum Impact
Leveraging the power of AI can transform your approach, elevating your content from ordinary to exceptional. Here’s how you can harness AI to craft a stellar engagement article that captivates your audience.
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How to Use Improv to Lead an Effective Brainstorm
In improv, the stage is a sacred space where any idea can come to life. For your brainstorming session, create an environment where team members feel safe to share their wildest thoughts without fear of judgment.
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The Art of Crafting Creative Briefs: A Guide for Professionals
Crafting a creative brief before any work has been done on campaign development is the single most important document of the entire campaign. Here’s how to construct a creative brief that inspires creativity, aligns with your brand vision, and sets the stage for a successful digital campaign.
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Empathy in Communication: How to Deliver Difficult News
When bad news is imminent in an organization, communicating the impending change effectively is the most critical step.